NBA

Cedric Maxwell Once Received an Undeserved Award Because of Red Auerbach's Sense of Humor

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Cedric Maxwell (front row, left) and Red Auerbach (front row, center) pose as part of a Boston Celtics team photo.

While he might not have built up the same resume as the biggest NBA legends, Cedric Maxwell still had found more than his share of success on the basketball court. The big man played a key role in the Boston Celtics' dominant 1980s and left the hardwood with plenty of silverware to his name.

Most basketball fans will be able to rattle off Cornbread's success, like his two NBA titles and his 1981 NBA Finals MVP crown. But his Jack Barry Sportsmanship Award has been largely buried by the sands of time.

That is a shame because there's quite the story behind that acknowledgment. Red Auerbach, it seems, had quite the sense of humor.

Let's travel back in time and check it out.

Cedric Maxwell didn't speak to the media all season, but Red Auerbach made sure he was honored by the Boston Globe

When you think of the old-school NBA, you probably imagine a time when players had a different sort of relationship with reporters. Social media didn't exist, and athletes and the press would drink at the same bars, catch the same flights, and have a bit more in common. Long before Marshawn Lynch only showed up so that he didn't get fined, though, Cedric Maxwell also tried to keep his distance.

In his book, Wish It Lasted Forever: Life With the Larry Bird Celtics, Dan Shaughnessy remembered his early days on the Boston beat. While he found most of the team to be affable, he noted early on that “Maxwell was off limits to everybody.”

That reality, however, didn't prevent the big man from picking up an end-of-season award.

“Before the first playoff game, Maxwell received the Boston Globe's Jack Barry Sportsmanship Award, “Shaughnessy explained. “Barry, who died in 1975, was a Globe lifer who covered the first days of the NBA and is credited with inventing the word turnover.”

Now, you might be wondering how Cornbread took home that title without really interacting with the media. Red Auerbach's power, it seems, stretched beyond the limits of the Celtics organization.

“Auerbach was in charge of deciding who would get the award — presented to a media-friendly player — and thought it would be amusing to give it to Maxwell after the season in which Max did not talk to the press,” Shaughnessy added.

Say what you will about the Celtics, but the big boss certainly had a sense of humor.

Maxwell has since moved into the media, placing the shoe on the other foot

In complete fairness to Cedric Maxwell, Shaughnessy didn't portray him as negative or standoffish. The forward was depicted as being present, ribbing his teammates, and taking part in everything, albeit without speaking to the media. He was also quoted in the book, with those comments presumably coming after the fact.

These days, though, the shoe is on the other foot. Maxwell isn't the one denying media requests; he's the one making them (although he's probably not personally sending out the emails).

The former forward has spent many years on Boston radio and, more recently, has taken his talents into podcasting. There, Cornbread isn't shy about sharing his takes on a variety of basketball topics, which is quite the change from refusing to speak to reporters for an entire season.

So, what can we take away from that difference? The most logical reading would be that people change over time. You could also draw a conclusion about the stresses that professional athletes are under and be a bit more sympathetic to those who don't want to talk to the media.

At the same time, though, it's also possible that Red Auerbach's talent-identification skills went beyond basketball. Sure, podcasts didn't exist at the time, but maybe he knew that Cedric Maxwell would be a natural behind the microphone.

Would you really doubt the man behind the Celtics dynasty?

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Joe Kozlowski
Sports Editor

Joe Kozlowski began his career as a sports journalist in 2013 and joined Sports7 in 2019. He covers the NBA and soccer for Sports7, with specialties in legacy NBA players such as Michael Jordan and Premier League club Arsenal. Off the clock, he's a Kansas City Chiefs fan and a hockey goalie. Growing up loving Shaquille O'Neal and reading everything he could about the great big men throughout NBA history — likely because he was still tall enough, at least relative to his peers, to play center — he's continued to love learning about and exploring the historical and story-based sides of the basketball archives. As for Arsenal, Joe spent a year living in London and latched onto the local support of the club. He's barely missed a match since, loving Arsene Wenger, enduring the Banter Era, and following along through rebuilds. The Premier League interest developed into a passionate following of the Champions League, Europe's big five league, and international soccer as a whole when played at the highest level. Regardless of the sport, Joe is captivated by the stories of athletes beyond the box scores and how they push the envelope — both in terms of what we think a human is capable of accomplishing and how they find new competitive tactics to win.

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Joe Kozlowski Sports Editor

Joe Kozlowski began his career as a sports journalist in 2013 and joined Sports7 in 2019. He covers the NBA and soccer for Sports7, with specialties in legacy NBA players such as Michael Jordan and Premier League club Arsenal. Off the clock, he's a Kansas City Chiefs fan and a hockey goalie. Growing up loving Shaquille O'Neal and reading everything he could about the great big men throughout NBA history — likely because he was still tall enough, at least relative to his peers, to play center — he's continued to love learning about and exploring the historical and story-based sides of the basketball archives. As for Arsenal, Joe spent a year living in London and latched onto the local support of the club. He's barely missed a match since, loving Arsene Wenger, enduring the Banter Era, and following along through rebuilds. The Premier League interest developed into a passionate following of the Champions League, Europe's big five league, and international soccer as a whole when played at the highest level. Regardless of the sport, Joe is captivated by the stories of athletes beyond the box scores and how they push the envelope — both in terms of what we think a human is capable of accomplishing and how they find new competitive tactics to win.

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