NASCAR
Michael Jordan's Relationship With NASCAR Started Long Before He Ever Became the 23XI Owner
Joe Kozlowski began his career as a sports journalist in 2013 and joined Sports7 in 2019. He covers the NBA and soccer for Sports7, with specialties in legacy NBA players such as Michael Jordan and Premier League club Arsenal. Off the clock, he's a Kansas City Chiefs fan and a hockey goalie. Growing up loving Shaquille O'Neal and reading everything he could about the great big men throughout NBA history — likely because he was still tall enough, at least relative to his peers, to play center — he's continued to love learning about and exploring the historical and story-based sides of the basketball archives. As for Arsenal, Joe spent a year living in London and latched onto the local support of the club. He's barely missed a match since, loving Arsene Wenger, enduring the Banter Era, and following along through rebuilds. The Premier League interest developed into a passionate following of the Champions League, Europe's big five league, and international soccer as a whole when played at the highest level. Regardless of the sport, Joe is captivated by the stories of athletes beyond the box scores and how they push the envelope — both in terms of what we think a human is capable of accomplishing and how they find new competitive tactics to win.
Get to know Joe Kozlowski betterUpdated16 Jun 2023
When you hear “Michael Jordan,” you probably think of basketball or sneakers. His Airness, however, has broken into another sports scene: NASCAR. In 2020, the NBA legend teamed up with Denny Hamlin to launch 23XI Racing, which made its Cup Series debut at the Daytona 500.
Since motorsports aren't everyone's cup of tea, it's easy to assume Jordan simply saw an opportunity to expand his brand and make more money. In reality, though, MJ's relationship with NASCAR goes back quite a bit.
Michael Jordan made a fortune thanks to his basketball fame
It goes without saying that Michael Jordan was a pretty talented basketball player. His success goes far beyond the hardwood; just look at the NBA legend's wallet.
After infamously failing to make his high school varsity basketball team on the first attempt, Jordan didn't miss a beat. He made the varsity the following fall and grew into a McDonald's All-American. MJ headed to the University of North Carolina and hit the game-winning shot to seal an NCAA title as a freshman. His star, however, only continued to rise.
While it took Jordan a little while to get past the Detroit Pistons, his winning ways continued in the NBA. He, of course, took won six championships in two separate three-peats, along with just about every individual award you can imagine.
That on-court success set the stage for MJ's biggest victory: his massive financial fortune. Although Jordan's NBA salary wasn't massive by modern standards, he more than made up for it with endorsements. He also stuck a major deal with Nike and owns a minority stake in the Charlotte Hornets. According to Celebrity Net Worth, he's estimated to be worth roughly $2.2 billion — a win, no matter how you slice it.
Michael Jordan has a deeper relationship with NASCAR than you may think
Thanks to that massive net worth, Michael Jordan was able to break into NASCAR as an owner of his own team. His relationship with motorsports, however, isn't just a marriage of convenience.
According to ESPN, Jordan isn't that new to the NASCAR scene: “As a kid growing up in Wilmington, North Carolina, [Jordan's] father, James, would often take Michael and his siblings to Winston Cup Series races around the Carolinas, places like Charlotte, Darlington, and Rockingham, and even all the way to Daytona Beach, Florida.”
MJ's relationship with NASCAR didn't end there, though. He watched the occasional race at the University of North Carolina, thanks to a teammate.
“My teammates, from Chapel Hill to the Cleveland Cavaliers, most of them have always given me a hard time when I'd be in the locker room changing the TV channel to the NASCAR races,” Brad Daugherty told McGee. “Michael always gave me a hard time, too, about being a hillbilly and all of that. But you know what? He would also sit there and watch with me. He liked it. He always did.”
Bubba Wallace helped convince MJ to become a NASCAR owner
During his childhood and time in college, we know Michael Jordan watched the occasional NASCAR race. As an adult, he also headed down to Daytona as both a friend of Denny Hamlin and the owner of a Superbike team. Buying into the sport, however, was always a bridge too far.
In 2020, however, everything changed, and Jordan joined forces with Hamlin to create 23XI Racing. Who inspired MJ to put his name and money on the line? Bubba Wallace. McGee explained:
“The answer is Darrell [Bubba] Wallace Jr., who has spent the 2020 Cup Series season on an upward trajectory of public recognition like nothing NASCAR has ever seen. He has battled bigotry — he called for a ban on Confederate flags at tracks, and NASCAR listened — while also battling for top-10 finishes as a driver for poor-but-proud Richard Petty Motorsports.
Over the past two months, Wallace has accrued multiple personal sponsorship deals worth millions of dollars and repeatedly hinted about an impending new opportunity for 2021 and beyond.”
Wallace also has the potential to become a champion, which, if you know anything about His Airness, is certainly an important part of the equation.
When Michael Jordan left basketball behind to play professional baseball, he was trying to make a childhood dream come true. While owning a NASCAR team might not have crossed his mind until later in life, we know that His Airness has a deeper connection to motorsports than some would imagine.
