Betr Agrees to Strategic Partnership With Betting Ladies

Betr, the micro-betting operator, has agreed to a strategic partnership with Betting Ladies, “America's number 1 sports betting community for women” who have a passion for wagering and gaming.

Betr will help Betting Ladies establish an environment for women in the sports betting industry

Founded in 2022 by Joey Levy and Jake Paul, Betr is the first direct-to-consumer micro-betting focused sports betting company. Betting Ladies was founded in early 2023 and is a leading hub for female sports bettors in the U.S.

As part of the deal, Betting Ladies will promote inclusivity and empowerment within the sports wagering industry by leveraging Betr’s reach through social channels.

Betr Media, Betr's media division, has more than 2.5 million followers in the U.S. across its social media channels since launching in August 2022. The company is the fastest-growing sports wagering media brand in the U.S.

“We are thrilled to partner with Betting Ladies to empower women in sports betting,” said Betr Head of Media Mike Denevi.

“At Betr, we are committed to making sports betting more accessible and enjoyable for everyone, regardless of gender. This partnership allows us to further that mission by reaching out to a diverse audience and providing them with the tools and support they need to succeed.”

Micro-betting operator will create exclusive content with emphasis on stories in women's sports, gambling

Furthermore, Betr will create exclusive content for Betting Ladies with a focus on captivating stories in women’s sports and gambling. The two entities kicked off their partnership with a breakdown of Game 5 of the NBA Finals, which ended with the Boston Celtics winning a record 18th championship.

The breakdown is found across Betr’s social media channels.

“Our partnership with Betr represents an exciting opportunity to expand our reach and impact within the sports betting community,” Betting Ladies founder Val C. Martinez said. “Together, we can break down barriers and empower women to participate in and enjoy sports betting to the fullest.”

Betr also offers online sports wagering with its V1 sportsbook product, which is scheduled to launch ahead of the 2024 NFL season. The company also provides Betr Picks, a real-money daily fantasy sports product.