Draftkings’ online lottery app Jackpocket announced a record number of users when the Powerball hit $1.3 billion

As one of the leading companies in the gaming industry, it was easy for DraftKings to buy their way into the lottery gaming business. A few months ago, they acquired the #1 lottery app in the United States, Jackpocket. They are the first licensed third-party lottery courier in the US. Jackpocket is an easy way for Americans to buy state lottery tickets. Jackpocket is currently available in 16 states including Washington D.C. and is continuously expanding. 

The Jackpocket app announced they a record number of players entered the latest nationwide lottery via their application. These were from their March reports and Jackpocket called it the “most successful month in company history”. Here’s what CEO Peter Sullivan had to say.

“We are in an exciting new era of unprecedented high jackpots,” said Peter Sullivan, co-founder and CEO of Jackpocket. “With the most recent billion-dollar jackpot, we saw a new record for app-based Powerball orders and user activity. Jackpocket was founded on the idea that the lottery should be accessible and convenient, and we are thrilled to provide lottery participants another way to try their hand at taking home the grand prize.”

Players headed to the Jackpocket app with hopes of winning the $1.3 billion Powerball

Jackpocket’s press releases noted that they experienced their third-highest week ever leading up to the massive jackpot on April 6th. States like New York, Texas, and New Jersey saw 30% jumps from week-over- week. Additionally, 10% of all Powerball tickets sold were bought on the Jackpockets app. There’s an enormous opportunity for DraftKings to profit from the US lottery industry. DraftKings CEO Jason Robins had this to say.

“We are very excited to enter the rapidly growing U.S. digital lottery vertical with our acquisition of Jackpocket,” DraftKings Co-Founder and CEO Jason Robins said in a press release. “This transaction will create significant value for DraftKings not only by giving our customers another differentiated product to enjoy but also by improving our overall marketing efficiency similar to how our daily fantasy sports database created an advantage for DraftKings in OSB and iGaming.”

DraftKings’ deal with Jackpocket is expected to have some regulatory approvals. The deal should close sometime in the second half of 2024. In the meantime, DraftKings will cross-sell their customers to use daily fantasy sports and visit their physical casino locations.