{"id":1059733,"date":"2019-11-01T04:50:10","date_gmt":"2019-11-01T08:50:10","guid":{"rendered":"https:\/\/sports7.us\/?p=1059733"},"modified":"2019-11-01T04:50:10","modified_gmt":"2019-11-01T08:50:10","slug":"how-michael-jordan-became-adidas-biggest-regret-ever","status":"publish","type":"post","link":"https:\/\/sports7.us\/news\/how-michael-jordan-became-adidas-biggest-regret-ever\/","title":{"rendered":"How Michael Jordan Became Adidas' Biggest Regret Ever"},"content":{"rendered":"\n

No player in professional sports has a more iconic logo than Michael Jordan<\/a>. Aside from his basketball career, Michael Jordan's rise as a brand might be his most defining characteristic. Specifically, his partnership with Nike<\/a> goes together with him and Scottie Pippen. <\/p>\n\n\n\n

As such, one might assume that the greatest basketball player of all time was born in a pair of Nikes, but Nike didn't interest Jordan until they opened up the checkbook. In fact, another brand had a chance to land Jordan before Nike.<\/p>\n\n\n\n

Adidas could've signed Michael Jordan?<\/h2>\n\n\n\n

Surprisingly, Michael Jordan didn't grow up wearing Nike shoes. Instead, he wore Converse<\/a>. Back then, basketball shoes were less about the style and more about comfort when it came to basketball.<\/p>\n\n\n\n

Jordan even played in his first Olympics wearing Converse sneakers. When the time came for Jordan<\/a> to sign his shoe deal, he had one brand in mind, however, and it wasn't Converse or Nike. It was Adidas.<\/p>\n\n\n\n

There was only one problem here. Adidas wasn't interested in signing basketball players. Jordan believed that Adidas would offer him the greatest opportunity to make money and run his brand the way he wanted it to be run. Adidas could have had the most marketable player in the history of sports but passed because they were not given foresight of what was to come. <\/p>\n\n\n\n

An Oregon shoe company called Nike believed in Jordan, however, and neither Jordan nor the shoe giant has been the same since. In fact from May 2018 to May 2019 the Jordan brand alone made around $3 billion<\/a>. That's one costly mistake for Adidas. <\/p>\n\n\n\n

Nike before Michael Jordan<\/h2>\n\n\n\n
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