{"id":1165685,"date":"2020-05-12T16:52:00","date_gmt":"2020-05-12T20:52:00","guid":{"rendered":"https:\/\/sports7.us\/?p=1165685"},"modified":"2020-05-14T10:14:56","modified_gmt":"2020-05-14T14:14:56","slug":"michael-jordan-proved-nike-wrong-by-4100","status":"publish","type":"post","link":"https:\/\/sports7.us\/news\/michael-jordan-proved-nike-wrong-by-4100\/","title":{"rendered":"Michael Jordan Proved Nike Wrong by $123 Million"},"content":{"rendered":"\n<p><a rel=\"noreferrer noopener\" aria-label=\"Michael Jordan (opens in a new tab)\" href=\"https:\/\/sports7.us\/michael-jordans-saddest-moment-involved-a-wesley-snipes-movie\/\" >Michael Jordan<\/a> not only revolutionized the game of basketball but also the sports marketing industry. His financial success off the court enabled him to <a rel=\"noreferrer noopener\" aria-label=\"purchase a $61.5 million jet (opens in a new tab)\" href=\"https:\/\/sports7.us\/michael-jordan-spent-61-5-million-to-fly-in-style\/\" >purchase a $61.5 million jet<\/a> and still <a rel=\"noreferrer noopener\" aria-label=\"give away millions to charity (opens in a new tab)\" href=\"https:\/\/sports7.us\/michael-jordans-4-million-the-last-dance-donation-represents-just-0-19-of-his-massive-net-worth\/\" >give away millions to charity<\/a>. But long before he became the first billionaire athlete, he had to prove his worth. So when <a rel=\"noreferrer noopener\" aria-label=\"Jordan and Nike teamed up (opens in a new tab)\" href=\"https:\/\/sports7.us\/michael-jordan-and-nike-faced-832-million-lawsuit-from-obsessive-fan\/\" >Jordan and Nike teamed up<\/a>, the gigantic company surprisingly set its expectations shockingly low. That simply set Michael Jordan up to prove Nike wrong with an insane level of shoe-sale success in his first year. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Michael Jordan nearly passed up Nike for Adidas<\/h2>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Michael Jordan: <br><br>- Wanted to sign with Adidas <br>- Liked the Lakers <br>- favorite player was Marques Johnson (shouts <a href=\"https:\/\/twitter.com\/KingJosiah54?ref_src=twsrc%5Etfw\">@KingJosiah54<\/a>) <a href=\"https:\/\/t.co\/NidsPQdtPB\">pic.twitter.com\/NidsPQdtPB<\/a><\/p>&mdash; Rob Lopez (@r0bato) <a href=\"https:\/\/twitter.com\/r0bato\/status\/1257116083112366080?ref_src=twsrc%5Etfw\">May 4, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Can you believe that Michael Jordan almost took his talents to Adidas? Luckily for Air Jordan fans, that never happened <a href=\"https:\/\/sports7.us\/michael-jordan-never-would-have-signed-with-nike-if-it-wasnt-for-his-mother\/\"  rel=\"noreferrer noopener\" aria-label=\"thanks to his mother (opens in a new tab)\">thanks to his mother<\/a>. The backstory behind Jordan's journey to Nike became a hot topic after the fifth episode of <em>The Last Dance<\/em> aired. As a 21-year-old who had yet to become a global icon, he wanted to sign with Adidas. Luckily, agent David Falk didn't let his client put pen to paper.<\/p>\n\n\n\n<p>By not offering him a signature shoe, Adidas <a href=\"https:\/\/sports7.us\/adidas-didnt-sign-michael-jordan-because-they-thought-he-was-too-short\/\"  rel=\"noreferrer noopener\" aria-label=\"blew a massive money-making opportunity (opens in a new tab)\">blew a massive money-making opportunity<\/a>. However, that simply opened the door for Nike to swoop in. And thanks to a strong push from his mother, Deloris, Michael Jordan got the deal he wanted. Nike agreed to produce a signature shoe line. Decades later, Air Jordan still stands out as one of the most recognizable brands in the world. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">His Airness blew away Nike's sales expectations<\/h2>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\u201cNike\u2019s expectation was for us to sell $3,000,000 worth of shoes in 4 years.. in the first year we sold $126,000,000\u201d~ David Falk on MJ\u2019s Air Jordan deal<br><br>\ud83d\udde3\ud83d\udcb0\ud83d\udcb0\ud83d\udcb0\ud83d\udcb0\ud83d\udcb0\ud83d\udcb0\ud83d\udcb0\ud83d\udcb0\ud83d\udcb0\ud83d\udcb0\ud83d\udcb0\ud83d\udcb0 <a href=\"https:\/\/t.co\/NoGVBvfrES\">pic.twitter.com\/NoGVBvfrES<\/a><\/p>&mdash; Pat McAfee (@PatMcAfeeShow) <a href=\"https:\/\/twitter.com\/PatMcAfeeShow\/status\/1257116278180982784?ref_src=twsrc%5Etfw\">May 4, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Michael Jordan and Nike have become filthy rich because of their partnership, but let's just say nobody expected the relationship to be so fruitful. At least, not from Nike's point of view. A prolific college star, Jordan hadn't even gotten his feet wet in the NBA when he signed on the dotted line. Still, it's shocking to hear Nike's sales projections years later. <\/p>\n\n\n\n<p>In episode five of <em>The Last Dance<\/em>, Jordan's longtime agent revealed that Nike had hoped to sell $3 million worth of Air Jordans in four years. For <a href=\"https:\/\/sports7.us\/larry-bird-is-so-legendary-twitter-named-its-logo-after-him\/\"  rel=\"noreferrer noopener\" aria-label=\"athletes of the time (opens in a new tab)\">athletes of the time<\/a>, that would have been an unprecedented payday. But in typical MJ fashion, he made everyone look downright silly for setting the bar so low.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.cbssports.com\/nba\/news\/the-last-dance-story-behind-michael-jordan-nearly-choosing-adidas-over-nike-explained-in-doc\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Falk<\/a>, Air Jordan sales totaled $126 million in the <em>first year<\/em> alone. That figure blew away Nike's tiny $3 million goal by 4,100 percent. Considering he got cut from his high-school basketball team and fell to the third pick in the <a rel=\"noreferrer noopener\" aria-label=\"1984 NBA draft (opens in a new tab)\" href=\"https:\/\/sports7.us\/hakeem-olajuwon-reveals-the-rockets-could-have-drafted-michael-jordan\/\" >1984 NBA draft<\/a>, Michael Jordan certainly had experience in proving people wrong. But the immediate success of the Air Jordan line certainly had to be his sweetest revenge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jordan has become a rich man thanks in large part to his Nike deal<\/h2>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nike&#039;s Phil Knight: Jordan partnership was a giant turning point\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/l9FjEhbsi7A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ultimately, the Air Jordan brand has made Michael Jordan a wealthy man. Since joining forces with the sports apparel giant, <a rel=\"noreferrer noopener\" aria-label=\"Jordan has earned $1.3 billion (opens in a new tab)\" href=\"https:\/\/sports7.us\/michael-jordan-has-earned-1-3-billion-from-nike\/\" >Jordan has earned $1.3 billion<\/a>. That's a staggering sum that surely Nike couldn't have imagined possible when the 21-year-old version of Jordan came on board. <\/p>\n\n\n\n<p>Despite last suiting up for the <a rel=\"noreferrer noopener\" aria-label=\"Washington Wizards (opens in a new tab)\" href=\"https:\/\/sports7.us\/why-did-rip-hamilton-wear-a-mask\/\" >Washington Wizards<\/a> almost two decades ago, Jordan still dominates the sports apparel world. In 2019, he <a rel=\"noreferrer noopener\" aria-label=\"hauled in about $130 million (opens in a new tab)\" href=\"https:\/\/sports7.us\/michael-jordan-earned-130-million-from-nike-in-2019-four-times-more-than-lebron-james\/\" >hauled in about $130 million<\/a>. LeBron James may get compared to Jordan for his on-court prowess, but not even The Chosen One comes close to His Airness in Nike sales. Jordan's financial success has allowed him to become one of the rare athletes who <a href=\"https:\/\/sports7.us\/david-robinson-made-so-much-money-he-bought-the-spurs\/\"  rel=\"noreferrer noopener\" aria-label=\"bought a pro sports team (opens in a new tab)\">bought a pro sports team<\/a>.<\/p>\n\n\n\n<p>Even after gambling away inordinate sums of money, nothing has stopped the Bulls legend from capitalizing on his fame. Jordan's not only the GOAT on the court, but he's also the gold standard off it when it comes to building a brand. And as Nike learned, Michael Jordan will stop at nothing to surpass everyone's expectations. <\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Jordan blew Nike's stunningly low expectations out of the water with $126 million in Air Jordan sales in the first year. <\/p>\n","protected":false},"author":150,"featured_media":1165742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[4815,4835],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Michael Jordan Proved Nike Wrong by $123 Million - Sports7<\/title>\n<meta name=\"description\" content=\"Michael Jordan blew Nike&#039;s stunningly low expectations out of the water with $126 million in Air Jordan sales in the first year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sports7.us\/news\/michael-jordan-proved-nike-wrong-by-4100\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michael Jordan Proved Nike Wrong by $123 Million\" \/>\n<meta property=\"og:description\" content=\"Michael Jordan blew Nike&#039;s stunningly low expectations out of the water with $126 million in Air Jordan sales in the first year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sports7.us\/news\/michael-jordan-proved-nike-wrong-by-4100\/\" \/>\n<meta property=\"og:site_name\" content=\"Sports7\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-12T20:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-14T14:14:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sports7.us\/wp-content\/uploads\/2020\/05\/Michael-Jordan-Nike.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephen Sheehan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StephenPSheehan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Sheehan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sports7.us\/news\/michael-jordan-proved-nike-wrong-by-4100\/\",\"url\":\"https:\/\/sports7.us\/news\/michael-jordan-proved-nike-wrong-by-4100\/\",\"name\":\"Michael Jordan Proved Nike Wrong by $123 Million - 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