{"id":1476816,"date":"2022-02-05T20:34:24","date_gmt":"2022-02-06T01:34:24","guid":{"rendered":"https:\/\/sports7.us\/?p=1476816"},"modified":"2022-02-05T20:34:25","modified_gmt":"2022-02-06T01:34:25","slug":"mike-joy-reveals-ufc-president-dana-white-now-invested-nascar","status":"publish","type":"post","link":"https:\/\/sports7.us\/news\/mike-joy-reveals-ufc-president-dana-white-now-invested-nascar\/","title":{"rendered":"Mike Joy Reveals UFC President Dana White Is Now Invested in NASCAR During Practice Coverage of Clash at the Coliseum"},"content":{"rendered":"\n<p>Drivers, their teams, and NASCAR fans have been eagerly anticipating this weekend since it was announced last year. The start of the <a href=\"https:\/\/sports7.us\/tag\/motorsports\/\">2022 Cup Series<\/a> season with the first-ever <a href=\"https:\/\/sports7.us\/fox-confirms-nascar-change-broadcast-2022-cup-series-season\/\">Clash at the Coliseum<\/a> in LA has generated a buzz in the sport not felt in years.\u00a0<\/p>\n\n\n\n<p>On Saturday morning, California time, the first cars took to the track and turned laps during multiple practice sessions. Toward the end of practice, Fox's Mike Joy turned heads with a comment, revealing that <a href=\"https:\/\/sports7.us\/ufc-president-dana-white-media-profanity\/\">UFC President Dana White<\/a> is now invested in NASCAR. And Clint Bowyer approved.\u00a0 \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mike-joy-reveals-partnership-between-ufc-s-dana-white-and-nascar\">Mike Joy reveals partnership between UFC's Dana White and NASCAR <\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cars on track for the first time at the L.A. Coliseum for practice | NASCAR ON FOX\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tzujsYDJLSE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>After the much-anticipated debut of the Next Gen car on the custom-built track inside the iconic LA Coliseum and near the end of the two hours of practice, the Fox broadcast team of Mike Joy, Clint Bowyer, and Tony Stewart described the action from a camera angle looking out the front window of Kevin Harvick's car toward the back of Ross Chastain's car.<\/p>\n\n\n\n<p>The rear of the Trackhouse Racing car was solid red with large all cap letters in light yellow that read, &#8220;HOWLER HEAD.&#8221;\u00a0<\/p>\n\n\n\n<p>&#8220;Dana White from the UFC involved with that car just ahead,&#8221; Joy said of Chastain's car. &#8220;One of his brands.&#8221;<\/p>\n\n\n\n<p>&#8220;Howler Head,&#8221; Clint Bowyer jumped in, about to offer some free advertising for the Kentucky Bourbon Whiskey. &#8220;I've had some of that. It's pretty darn good, boys.&#8221;<\/p>\n\n\n\n<p>That was it. Not another word about it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dana-white-announces-partnership-with-nascar-team\">Dana White announces partnership with NASCAR team<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">This is gonna to be fun! Welcome to the House <a href=\"https:\/\/twitter.com\/HowlerHead?ref_src=twsrc%5Etfw\">@HowlerHead<\/a> &amp; <a href=\"https:\/\/twitter.com\/danawhite?ref_src=twsrc%5Etfw\">@danawhite<\/a>.<br><br>See you in LA \ud83e\udd18 <a href=\"https:\/\/t.co\/f0HtIPTukS\">pic.twitter.com\/f0HtIPTukS<\/a><\/p>&mdash; Trackhouse Racing (@TeamTrackhouse) <a href=\"https:\/\/twitter.com\/TeamTrackhouse\/status\/1488559260267073543?ref_src=twsrc%5Etfw\">February 1, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Earlier this week Dana White and Trackhouse founder Justin Marks announced a marketing partnership formed to create growth for both entities and alignment on common initiatives in sports, entertainment, and sponsorships.<\/p>\n\n\n\n<p>The first collaboration of the partnership is White's bourbon whiskey company serving as the primary sponsor of Chastain's car in the Clash.<\/p>\n\n\n\n<p>&#8220;I love the vision that Justin Marks has for Trackhouse,&#8221; White said in a <a href=\"https:\/\/www.ufc.com\/news\/trackhouse-entertainment-group-announces-marketing-partnership-dana-white\" target=\"_blank\" rel=\"noreferrer noopener\">statement<\/a>. &#8220;I'm excited to be a part of it and my two favorite things are fast cars and Howler Head. I'm so excited that we'll be making our first NASCAR appearance this weekend. This is an absolute badass car, and I can't wait to see it compete on the track at the Coliseum on Sunday.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-isn-t-new-to-nascar\">Isn't new to NASCAR<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dana White: Gentlemen START your engines! | #shorts | NASCAR\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zLQ_aueXTzc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>On the surface, Dana White and the UFC partnering with NASCAR might appear to be strange bedfellows. It's not. <\/p>\n\n\n\n<p>Last year, the head of the UFC, which has its headquarters located in Las Vegas, served as the grand marshal during the Cup Series race at <a href=\"https:\/\/sports7.us\/chase-briscoe-baby-watch-could-miss-nascars-las-vegas-playoff-race\/\">Las Vegas Motor Speedway<\/a> and gave the official starting command.\u00a0<\/p>\n\n\n\n<p>White is a successful entrepreneur, having taken the mixed martial arts business from a small operation into an organization that sold for more than $4 billion in 2016.\u00a0Marks has already proven to be a team owner who thinks outside the box, partnering with entertainer Pit Bull as co-owners at Trackhouse. <\/p>\n\n\n\n<p>White's partnership with the racing organization could provide for some interesting cross-promotion between the two sports in the future. And with NASCAR making a major push to attract new fans, this appears to be a great opportunity to do just that.\u00a0<\/p>\n\n\n\n<p><em>Like Sports7 on\u00a0<a href=\"https:\/\/www.facebook.com\/Sports7dotcom\/\">Facebook<\/a>. Follow us on Twitter\u00a0<a href=\"https:\/\/twitter.com\/sports719\">@sports719<\/a>.<\/em><\/p>\n\n\n\n<p><strong>RELATED: <a href=\"https:\/\/sports7.us\/bubba-wallace-sponsorship-game-next-level-spread-brand-beyond-track\/\">Bubba Wallace Taking Sponsorship Game Next Level With Plans to Spread His Brand Far Beyond the Race Track<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During Fox's coverage of practice at the Clash, Mike Joy announced that UFC President Dana White is officially connected to NASCAR.<\/p>\n","protected":false},"author":144,"featured_media":1476821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[253795,10853],"tags":[118377],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fox&#039;s Mike Joy Reveals UFC President Dana White Now Invested in NASCAR - Sports7<\/title>\n<meta name=\"description\" content=\"Mike Joy surprised the audience during practice before the Clash when he revealed that UFC President Dana White is now invested in NASCAR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sports7.us\/news\/mike-joy-reveals-ufc-president-dana-white-now-invested-nascar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fox&#039;s Mike Joy Reveals UFC President Dana White Now Invested in NASCAR - Sports7\" \/>\n<meta property=\"og:description\" content=\"Mike Joy surprised the audience during practice before the Clash when he revealed that UFC President Dana White is now invested in NASCAR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sports7.us\/news\/mike-joy-reveals-ufc-president-dana-white-now-invested-nascar\/\" \/>\n<meta property=\"og:site_name\" content=\"Sports7\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-06T01:34:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-06T01:34:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sports7.us\/wp-content\/uploads\/2022\/02\/Dana-White-NASCAR-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Dalton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kdsportswriter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Dalton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sports7.us\/news\/mike-joy-reveals-ufc-president-dana-white-now-invested-nascar\/\",\"url\":\"https:\/\/sports7.us\/news\/mike-joy-reveals-ufc-president-dana-white-now-invested-nascar\/\",\"name\":\"Fox's Mike Joy Reveals UFC President Dana White Now Invested in NASCAR - 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He published his book Burned Orange: Tom Penders and 10 Years at the University of Texas in 2000, and joined Sports7 in 2020. Kyle expertly covers the NFL, NASCAR, and NCAA football. Kyle finds inspiration in the unscripted drama of sports, the compelling journeys and life stories of the athletes who play the games, and he enjoys reading the work of Mitch Albom. 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