{"id":1513915,"date":"2022-06-10T13:24:10","date_gmt":"2022-06-10T17:24:10","guid":{"rendered":"https:\/\/sports7.us\/?p=1513915"},"modified":"2022-06-10T13:24:12","modified_gmt":"2022-06-10T17:24:12","slug":"cheesy-80s-pop-song-helped-nike-sign-michael-jordan","status":"publish","type":"post","link":"https:\/\/sports7.us\/news\/cheesy-80s-pop-song-helped-nike-sign-michael-jordan\/","title":{"rendered":"A Cheesy 80s Pop Song Helped Nike Sign Michael Jordan"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"702\" src=\"https:\/\/sports7.us\/wp-content\/uploads\/2022\/06\/Michael-Jordan-Nike.jpg?w=1024&#038;h=575&#038;strip=all&#038;quality=89\" alt=\"Michael Jordan wearing Nike Air Jordan sneakers circa 1985, The Pointer Sisters in Chicago in 1985.\" class=\"wp-image-1513921\" srcset=\"https:\/\/sports7.us\/wp-content\/uploads\/2022\/06\/Michael-Jordan-Nike.jpg 1250w, https:\/\/sports7.us\/wp-content\/uploads\/2022\/06\/Michael-Jordan-Nike.jpg?w=300&amp;h=168 300w, https:\/\/sports7.us\/wp-content\/uploads\/2022\/06\/Michael-Jordan-Nike.jpg?w=768&amp;h=431 768w, https:\/\/sports7.us\/wp-content\/uploads\/2022\/06\/Michael-Jordan-Nike.jpg?w=1024&amp;h=575 1024w, https:\/\/sports7.us\/wp-content\/uploads\/2022\/06\/Michael-Jordan-Nike.jpg?w=1200&amp;h=674 1200w, https:\/\/sports7.us\/wp-content\/uploads\/2022\/06\/Michael-Jordan-Nike.jpg?w=107&amp;h=60 107w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><figcaption>(L-R) Michael Jordan wearing Nike Air Jordan sneakers, The Pointer Sisters |  Focus on Sport\/Getty Images; Paul Natkin\/WireImage<\/figcaption><\/figure>\n\n\n\n<p>In 2022, you can\u2019t think about\u00a0<a href=\"https:\/\/sports7.us\/tag\/michael-jordan\/\">Michael Jordan<\/a>\u00a0without thinking about Nike and vice versa. The man and the brand are synonymous, but it wasn\u2019t always that way. Back in 1984, Jordan was a rising star\u00a0<a href=\"https:\/\/sports7.us\/how-michael-jordan-became-adidas-biggest-regret-ever\/\">who wanted to sign a shoe deal<\/a>\u00a0with Adidas. Nike was a rising brand that couldn\u2019t (yet) compete with Adidas or the biggest basketball shoe company in the world, Converse. All that changed when Nike gave Jordan the pitch of a lifetime with a little help from the Pointer Sisters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-state-of-the-sneaker-industry-in-1984\"><strong>The state of the sneaker industry in 1984<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Michael Jordan nearly signed with Adidas in 1984.<br><br>Imagine <a href=\"https:\/\/twitter.com\/brkicks?ref_src=twsrc%5Etfw\">@brkicks<\/a> <a href=\"https:\/\/t.co\/n61GXe3rHR\">pic.twitter.com\/n61GXe3rHR<\/a><\/p>&mdash; Bleacher Report (@BleacherReport) <a href=\"https:\/\/twitter.com\/BleacherReport\/status\/1257128560784859136?ref_src=twsrc%5Etfw\">May 4, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>As Michael Jordan entered the NBA in 1984, Converse dominated the basketball shoe market. It was the brand worn by stars of the past and modern-day heroes like\u00a0<a href=\"https:\/\/sports7.us\/shoe-commercial-finally-helped-larry-bird-magic-johnson-become-friends\/\">Magic Johnson and Larry Bird<\/a>.<\/p>\n\n\n\n<p>It was even the brand that had a deal with Jordan\u2019s alma mater, North Carolina. In Jackie MacMullan\u2019s <a target=\"_blank\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/4-mj-icons-club\/id1483525141?i=1000555574208\" rel=\"noreferrer noopener\"><em>Icons Club podcast<\/em><\/a>, the longtime NBA insider notes that Jordan didn\u2019t really want to sign with Converse, but he took the meeting at Dean Smith\u2019s behest (and to drive the price up with his No. 1 choice, Adidas).<\/p>\n\n\n\n<p>The other major player in 1984 was Adidas. That\u2019s where Jordan wanted to sign.<\/p>\n\n\n\n<p>In the mid-80s, Hip Hop culture was growing, especially on the coasts, and Adidas was the brand of choice for hip youngsters around the country.  <\/p>\n\n\n\n<p>In\u00a0<a href=\"https:\/\/sports7.us\/michael-jordan-destroyed-bill-laimbeer-being-dirtiest-player-nba-ripping-adidas\/\">true Jordan style<\/a>, he now admits he did want to sign with Adidas but doesn\u2019t like to talk about it for business reasons.<\/p>\n\n\n\n<p>\u201cI hate repeating that because I don\u2019t want Adidas to gain something from it,\u201d Jordan told MacMullan. \u201cI once did like their shoes.\u201d<\/p>\n\n\n\n<p>So before playing a game in the NBA, Jordan was set to sign the biggest shoe contract in history with Adidas.<\/p>\n\n\n\n<p>However, Nike had a plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nike used a video featuring \u2018Jump\u2019 by the Pointer Sisters to woo Jordan<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Pointer Sisters - Jump (For My Love)\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/uyTVyCp7xrw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In 1984, Converse was the backer all brand, Adidas was the cool brand, and Nike was, well, really just the running shoe brand. <\/p>\n\n\n\n<p>That all changed when Nike and Michael Jordan sat down to talk. <\/p>\n\n\n\n<p>One of the key pieces of Nike\u2019s presentation to Jordan was a highlight reel of himself, set to The Pointer Sisters\u2019 \u201cJump.\u201d<\/p>\n\n\n\n<p>In addition to the slickly produced video, Nike shoe designer Peter Moore also showed Jordan a prototype of a black, and red shoe that would eventually become\u00a0<a href=\"https:\/\/sports7.us\/the-real-story-behind-the-most-famous-air-jordans\/\">the iconic Air Jordan 1<\/a>. The company would let the player have input as well in designing the shoe to his liking.<\/p>\n\n\n\n<p>On top of all that, Nike offered Jordan a five-year, $500K contract, the biggest of all time, as well as \u201croyalties, annuities, and stock.\u201d<\/p>\n\n\n\n<p>The shoe company did set incentives for the soon-to-be NBA star, though. Within the first three seasons of his NBA career, Jordan needed to either average 20 points per game, win NBA Rookie of the Year, or become an All-Star. By the end of the 1984-85 season, Jordan did all three.<\/p>\n\n\n\n<p>Also, if Nike couldn\u2019t sell $4 million in Air Jordans in two years, it could void the contract.<\/p>\n\n\n\n<p>The Air Jordan 1 made $126 million in the first 12 months.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jordan Brand changed the shoe and athletic apparel game<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">There will be six teams wearing Jordan Brand\u2019s \u201cJumpman\u201d logo in the men\u2019s basketball tournament this year, up from just two in 2018. <br>Jordan had $4.7 billion in revenue in 2021, up 65% in just the past three years. Under Armour, by comparison, had $5.7 billion in revenue in 2021 <a href=\"https:\/\/t.co\/d196oitWyZ\">pic.twitter.com\/d196oitWyZ<\/a><\/p>&mdash; Sportico (@Sportico) <a href=\"https:\/\/twitter.com\/Sportico\/status\/1504421348340346881?ref_src=twsrc%5Etfw\">March 17, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Nike\u2019s approach to marketing Michael Joran was unique in 1984. The company wanted to feature Jordan as its \u201cmarquee star,\u201d Jackie MacMullan says in <em>Icons Club<\/em>, and feature both his shoes and apparel. The latter was a novel concept.<\/p>\n\n\n\n<p>As MacMulan notes, \u201cno one was walking around with sweatshirts that featured a Kareem [Abdul-Jabbar] skyhook or a Dr. J foul-line dunk.\u201d<\/p>\n\n\n\n<p>The goal of the Nike Air Jordan brand would be to \u201cdominate head-to-toe,\u201d Jordan recalls.<\/p>\n\n\n\n<p>In a perfect storm of brand and basketball, Jordan became the greatest player of all time, and Nike grew to become the biggest shoe and athletic apparel brand in the world in the ensuing three-plus decades.<\/p>\n\n\n\n<p>During the 2021 fiscal year alone, Jordan Brand brought in $4.7 billion for Nike, per\u00a0<a target=\"_blank\" href=\"https:\/\/www.yahoo.com\/video\/jordan-brand-leads-nike-resurgence-215515624.html#:~:text=Jordan%20Brand%20Revenue%20Soars%2031%25%20to%20%244.7%20Billion&amp;text=Five%20years%20ago%2C%20former%20CEO,basketball%20items%20and%20international%20sales.\" rel=\"noreferrer noopener\">Yahoo<\/a>. Jordan himself has\u00a0earned over $1 billion\u00a0from the partnership.<\/p>\n\n\n\n<p>Not bad for a fledgling shoe company, an NBA rookie who wanted to sign with a different brand, and a Pointer Sisters video.<\/p>\n\n\n\n<p><em>Like <\/em><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sports7\" rel=\"noreferrer noopener\"><em>Sports7<\/em><\/a><em> on Facebook. Follow us on Twitter <\/em><a target=\"_blank\" href=\"https:\/\/twitter.com\/Sports719\" rel=\"noreferrer noopener\"><em>@sports719<\/em><\/a><em> and subscribe to our <\/em><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/channel\/UCqNJKuz5yhk6Ct2ah22Ny6A\" rel=\"noreferrer noopener\"><em>YouTube channel<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><strong>RELATED:\u00a0<\/strong><a href=\"https:\/\/sports7.us\/michael-jordan-rode-1-dream-team-member-so-hard-coaches-teammates-asked-mj-dial-it-back\/\"><strong>Michael Jordan Rode 1 Dream Team Member So Hard Coaches and Teammates Asked MJ to \u2018Dial It Back\u2019<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If Nike didn't put together a highlight reel of Michael Jordan set to an smash-hit '80s anthem, the NBA GOAT may have signed with Adidas.<\/p>\n","protected":false},"author":197,"featured_media":1513921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[4835],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.9) - 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He excels with his versatile coverage of the NFL and soccer landscape, as well as his expertise breaking down sports media, which stems from his many years downloading podcasts before they were even cool and countless hours spent listening to Mike &amp; The Mad Dog and The Dan Patrick Show, among other programs. As a longtime self-professed sports junkie who even played DII lacrosse at LeMoyne College in Syracuse, New York, Tim loves reading about all the latest sports news every day and considers it a dream to write about sports professionally. He's a lifelong Buffalo Bills fan from Western New York who mistakenly thought, back in the early '90s, that his team would be in the Super Bowl every year. He started following European soccer \u2014 with a Manchester City focus \u2014 in the early 2000s after spending far too much time playing FIFA. 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