{"id":1557164,"date":"2023-04-09T12:12:00","date_gmt":"2023-04-09T16:12:00","guid":{"rendered":"https:\/\/sports7.us\/?p=1557164"},"modified":"2023-04-10T15:11:40","modified_gmt":"2023-04-10T19:11:40","slug":"masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy","status":"publish","type":"post","link":"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/","title":{"rendered":"The Masters' Merchandise Sales Rake In $1 Million an Hour Thanks to a Flawless Strategy"},"content":{"rendered":"\n<p>Even as major sports leagues become increasingly controlled by billionaire capitalists, no tournament matches the high-class mystique of <a href=\"https:\/\/sports7.us\/tag\/the-masters\/\">the Masters<\/a>. The biggest event of the PGA Tour is a masterclass in brand management. It exudes an air of luxury and mystique that <a href=\"https:\/\/sports7.us\/gary-player-accidentally-stole-green-jacket-masters-refused-give-back\/\">heightens the experience<\/a> of the event for viewers, attendees, and players.<\/p>\n\n\n\n<p>This vibe doesn't happen by accident. The people behind the Masters work strenuously to keep the event private enough to keep the common golf fan out but alluring enough to still tune in every year.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-masters-cultivates-exclusivity-as-a-virtue\">The Masters cultivates exclusivity as a virtue<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Your 2023 Masters Champion. \ud83c\udfc6 <a href=\"https:\/\/t.co\/72pmzDuDiA\">pic.twitter.com\/72pmzDuDiA<\/a><\/p>&mdash; Golf Digest (@GolfDigest) <a href=\"https:\/\/twitter.com\/GolfDigest\/status\/1645205392572444678?ref_src=twsrc%5Etfw\">April 9, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The unique financial situation behind the Masters was explored in Joe Pompliano's weekly newsletter <a href=\"https:\/\/huddleup.substack.com\/p\/how-the-masters-became-a-150-million\" target=\"_blank\" rel=\"noreferrer noopener\">Huddle Up<\/a>. The Augusta National Golf Club has hosted the tournament since it began in 1934. <\/p>\n\n\n\n<p>Most golf courses operate as non-profit enterprises. But <a href=\"https:\/\/sports7.us\/the-masters-who-is-raes-creek-named-after-at-augusta-national\/\">Augusta National<\/a> is registered as a for-profit organization. On one hand, this means they can't claim tax-exempt status on their earnings. However, it also means the club has total control over what the public knows about any part of its business. They are not required to disclose any information about club income, holdings, membership lists, renovation plans, or ticket sales.\u00a0<\/p>\n\n\n\n<p>During the <a href=\"https:\/\/sports7.us\/how-many-players-won-back-to-back-masters\/\">week of the Masters<\/a>, Augusta National makes about $150 million on average. About 75% of that sum comes from merchandise and ticket sales rather than from TV deals or commercial sponsors.\u00a0<\/p>\n\n\n\n<p>Augusta only has six sponsors: AT&amp;T, Delta, IBM, Mercedes Benz, Rolex, and UPS. They all agree to split a measly four minutes of airtime per hour of coverage. Commercial money is used to fund <a href=\"https:\/\/sports7.us\/how-much-money-does-the-masters-make-augusta-national-cbs\/\">CBS<\/a> and ESPN's production of the tournament (in exchange, Augusta gets total control of the broadcast). Any cash left over covers hospitality events for VIP patrons. The course is also kept completely free of any sponsor signage.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/sports7.us\/wp-content\/uploads\/2023\/04\/2023-Masters-gnome.jpg?w=1024&amp;h=683&#038;strip=all&#038;quality=89\" alt=\"Woman in a green sweater carries a 2023 Masters gnome outside the golf shop\" class=\"wp-image-1557168\" width=\"1200\"\/><figcaption class=\"wp-element-caption\">A 2023 Masters spectator with the annual golf shop gnome | Christian Petersen\/Getty Images<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-merch-sales-are-purposely-kept-lower-to-sustain-the-masters-premier-status\">Merch sales are purposely kept lower to sustain the Masters' premier status<\/h2>\n\n\n\n<p>Augusta's strategy around Masters merch is also in line with the <a href=\"https:\/\/sports7.us\/scottie-scheffler-cried-baby-masters-triumph\/\">desire to feel distinct<\/a> from the rest of the golf world. It is one of the few events in any sport that limits the sales of merchandise to in-person attendees only.\u00a0<\/p>\n\n\n\n<p>Augusta is leaving an <a href=\"https:\/\/sports7.us\/which-liv-golf-player-got-biggest-bump-official-world-golf-ranking-masters\/\">unknowable amount of millions<\/a> on the table using this approach. For example, the club started selling garden gnomes in 2016 for $50 a pop. (The designs for these gnomes change every year because, of course, they do.) But customers can only buy one gnome themselves, a rule that plays some part in the 850% price markups for these upper-crust tchotchkes on eBay.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">How the Masters merchandise shop used to look. \ud83d\udc40 <a href=\"https:\/\/t.co\/i3gPfo86Fm\">pic.twitter.com\/i3gPfo86Fm<\/a><\/p>&mdash; Golf Digest (@GolfDigest) <a href=\"https:\/\/twitter.com\/GolfDigest\/status\/1644358116690264065?ref_src=twsrc%5Etfw\">April 7, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>But don't get it twisted. No one at Augusta is struggling to pay bills. The Masters generates over $70 million in merch sales each year. To break down how quickly that money is accrued, let's imagine that the store is open 10 hours a day. This means Augusta sells:<\/p>\n\n\n\n<ul>\n<li>$10 million a day<\/li>\n\n\n\n<li>$1 million an hour<\/li>\n\n\n\n<li>$16,000 per minute <\/li>\n\n\n\n<li>$277 per second<\/li>\n<\/ul>\n\n\n\n<p>They're doing just fine working this way. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tickets-and-concessions-are-left-surprisingly-affordable\">Tickets and concessions are left surprisingly affordable<\/h2>\n\n\n\n<p>Gaining entry into Augusta National <a href=\"https:\/\/sports7.us\/everything-you-need-to-know-sam-bennett-amateur-golfer-just-made-history-masters\/\">isn't as simple<\/a> as buying a ticket for the Masters. First off, they're called badges, not tickets. Secondly, aspirational attendees must enter a lottery system before being allowed to purchase a single-day or weeklong pass.\u00a0<\/p>\n\n\n\n<p>If you do have the luck of the draw, the badges are not expensive ($100 for the practice round, $140 for a one-day badge, and $450 for a four-day pass) until they hit the secondary market.\u00a0<\/p>\n\n\n\n<p>Concessions are also famously affordable. Beer ($5 a glass), sandwiches ($1.50 to $3), breakfast ($1.50 to $3), and other snacks (all $1.50) can be had at bargain prices. The most expensive item is a $6 glass of chardonnay. You can buy the entire menu for $66. The goal of these low prices is to help visitors have a great time while at Augusta.\u00a0Sports economist Steve Salaga told <a href=\"https:\/\/www.foxbusiness.com\/features\/golf-masters-concessions-menu-prices-cheap\" target=\"_blank\" rel=\"noreferrer noopener\">Fox Business<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Tell us how you would spend $10 at the Masters concessions \ud83d\udc47 <a href=\"https:\/\/t.co\/TWti5d4iYX\">pic.twitter.com\/TWti5d4iYX<\/a><\/p>&mdash; GOLF.com (@GOLF_com) <a href=\"https:\/\/twitter.com\/GOLF_com\/status\/1326338871035113473?ref_src=twsrc%5Etfw\">November 11, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We have to remember, the total cost of event attendance includes travel and transaction costs, the cost of the ticket itself, as well as any parking, concessions, and souvenirs purchased. <\/p>\n\n\n\n<p>So one way to make the overall experience more appealing to the consumer is to keep the price of these complementary products like concessions low. Not that Augusta has an issue with this, but I think the affordable concession pricing is an appealing aspect of the consumer experience.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>According to <a href=\"https:\/\/www.forbes.com\/sites\/justinteitelbaum\/2022\/04\/07\/the-masters-tournament-at-augusta-is-leaving-269-million-on-the-putting-green\/?sh=371d2f7b5eb1\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>, the Masters is leaving $269 million on the table with this methodology. But feeling special pays off in other ways. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The people behind the Masters work strenuously to keep the event private enough to keep the common golf fan out but alluring enough to still tune in every year.<\/p>\n","protected":false},"author":273,"featured_media":1557168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95787],"tags":[66626],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Masters&#039; Merchandise Sales Rake In $1 Million an Hour Thanks to a Flawless Strategy - Sports7<\/title>\n<meta name=\"description\" content=\"Those behind the Masters work to make the tournament private enough to keep the common golf fan out but alluring enough to attract viewers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Masters' Merchandise Sales Rake In $1 Million an Hour Thanks to a Flawless Strategy\" \/>\n<meta property=\"og:description\" content=\"Those behind the Masters work to make the tournament private enough to keep the common golf fan out but alluring enough to attract viewers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Sports7\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-09T16:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-10T19:11:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sports7.us\/wp-content\/uploads\/2023\/04\/2023-Masters-gnome.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Hines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Hines\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/\",\"url\":\"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/\",\"name\":\"The Masters' Merchandise Sales Rake In $1 Million an Hour Thanks to a Flawless Strategy - Sports7\",\"isPartOf\":{\"@id\":\"https:\/\/sports7.us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sports7.us\/wp-content\/uploads\/2023\/04\/2023-Masters-gnome.jpg\",\"datePublished\":\"2023-04-09T16:12:00+00:00\",\"dateModified\":\"2023-04-10T19:11:40+00:00\",\"author\":{\"@id\":\"https:\/\/sports7.us\/#\/schema\/person\/91e1d2310baedb58530f8891bf160e65\"},\"description\":\"Those behind the Masters work to make the tournament private enough to keep the common golf fan out but alluring enough to attract viewers.\",\"breadcrumb\":{\"@id\":\"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/#primaryimage\",\"url\":\"https:\/\/sports7.us\/wp-content\/uploads\/2023\/04\/2023-Masters-gnome.jpg\",\"contentUrl\":\"https:\/\/sports7.us\/wp-content\/uploads\/2023\/04\/2023-Masters-gnome.jpg\",\"width\":1200,\"height\":800,\"caption\":\"A 2023 Masters spectator with the annual golf shop gnome | Christian Petersen\/Getty Images\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sports7.us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Masters' Merchandise Sales Rake In $1 Million an Hour Thanks to a Flawless Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sports7.us\/#website\",\"url\":\"https:\/\/sports7.us\/\",\"name\":\"Sports7\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sports7.us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sports7.us\/#\/schema\/person\/91e1d2310baedb58530f8891bf160e65\",\"url\":\"https:\/\/sports7.us\/author\/sam-hines\/\",\"name\":\"Sam Hines\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sports7.us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/22e220cdbebb1bf0addcaea0e190b643?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/22e220cdbebb1bf0addcaea0e190b643?s=96&d=mm&r=g\",\"caption\":\"Sam Hines\"},\"description\":\"Sam Hines began contributing content to Sports7 in 2019. He's been interested in sports his whole life. Sam's favorite sports include soccer and basketball, though he still watches football and tennis on occasion because elite athleticism and high stakes is always a good combination. A couple of his favorite pieces include covering the average retirement age of an NFL player and what the Lakers should've gifted LeBron James for the holiday season.  \",\"jobTitle\":\"Sam Hines | Contributing Writer\",\"email\":\"\",\"sameAs\":[\"\",\"\",\"\",\"\",\"\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Masters' Merchandise Sales Rake In $1 Million an Hour Thanks to a Flawless Strategy - Sports7","description":"Those behind the Masters work to make the tournament private enough to keep the common golf fan out but alluring enough to attract viewers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/","og_locale":"en_US","og_type":"article","og_title":"The Masters' Merchandise Sales Rake In $1 Million an Hour Thanks to a Flawless Strategy","og_description":"Those behind the Masters work to make the tournament private enough to keep the common golf fan out but alluring enough to attract viewers.","og_url":"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/","og_site_name":"Sports7","article_published_time":"2023-04-09T16:12:00+00:00","article_modified_time":"2023-04-10T19:11:40+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/sports7.us\/wp-content\/uploads\/2023\/04\/2023-Masters-gnome.jpg","type":"image\/jpeg"}],"author":"Sam Hines","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sam Hines","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/","url":"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/","name":"The Masters' Merchandise Sales Rake In $1 Million an Hour Thanks to a Flawless Strategy - Sports7","isPartOf":{"@id":"https:\/\/sports7.us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/#primaryimage"},"image":{"@id":"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/sports7.us\/wp-content\/uploads\/2023\/04\/2023-Masters-gnome.jpg","datePublished":"2023-04-09T16:12:00+00:00","dateModified":"2023-04-10T19:11:40+00:00","author":{"@id":"https:\/\/sports7.us\/#\/schema\/person\/91e1d2310baedb58530f8891bf160e65"},"description":"Those behind the Masters work to make the tournament private enough to keep the common golf fan out but alluring enough to attract viewers.","breadcrumb":{"@id":"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/#primaryimage","url":"https:\/\/sports7.us\/wp-content\/uploads\/2023\/04\/2023-Masters-gnome.jpg","contentUrl":"https:\/\/sports7.us\/wp-content\/uploads\/2023\/04\/2023-Masters-gnome.jpg","width":1200,"height":800,"caption":"A 2023 Masters spectator with the annual golf shop gnome | Christian Petersen\/Getty Images"},{"@type":"BreadcrumbList","@id":"https:\/\/sports7.us\/news\/masters-merchandise-sales-rake-1-million-hour-thanks-flawless-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sports7.us\/"},{"@type":"ListItem","position":2,"name":"The Masters' Merchandise Sales Rake In $1 Million an Hour Thanks to a Flawless Strategy"}]},{"@type":"WebSite","@id":"https:\/\/sports7.us\/#website","url":"https:\/\/sports7.us\/","name":"Sports7","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sports7.us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sports7.us\/#\/schema\/person\/91e1d2310baedb58530f8891bf160e65","url":"https:\/\/sports7.us\/author\/sam-hines\/","name":"Sam Hines","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sports7.us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/22e220cdbebb1bf0addcaea0e190b643?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22e220cdbebb1bf0addcaea0e190b643?s=96&d=mm&r=g","caption":"Sam Hines"},"description":"Sam Hines began contributing content to Sports7 in 2019. He's been interested in sports his whole life. Sam's favorite sports include soccer and basketball, though he still watches football and tennis on occasion because elite athleticism and high stakes is always a good combination. A couple of his favorite pieces include covering the average retirement age of an NFL player and what the Lakers should've gifted LeBron James for the holiday season.  ","jobTitle":"Sam Hines | Contributing Writer","email":"","sameAs":["","","","",""]}]}},"_links":{"self":[{"href":"https:\/\/sports7.us\/wp-json\/wp\/v2\/posts\/1557164"}],"collection":[{"href":"https:\/\/sports7.us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sports7.us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sports7.us\/wp-json\/wp\/v2\/users\/273"}],"replies":[{"embeddable":true,"href":"https:\/\/sports7.us\/wp-json\/wp\/v2\/comments?post=1557164"}],"version-history":[{"count":3,"href":"https:\/\/sports7.us\/wp-json\/wp\/v2\/posts\/1557164\/revisions"}],"predecessor-version":[{"id":1557174,"href":"https:\/\/sports7.us\/wp-json\/wp\/v2\/posts\/1557164\/revisions\/1557174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sports7.us\/wp-json\/wp\/v2\/media\/1557168"}],"wp:attachment":[{"href":"https:\/\/sports7.us\/wp-json\/wp\/v2\/media?parent=1557164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sports7.us\/wp-json\/wp\/v2\/categories?post=1557164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sports7.us\/wp-json\/wp\/v2\/tags?post=1557164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}