{"id":1572511,"date":"2023-06-25T11:39:00","date_gmt":"2023-06-25T15:39:00","guid":{"rendered":"https:\/\/sports7.us\/?p=1572511"},"modified":"2023-06-25T11:39:17","modified_gmt":"2023-06-25T15:39:17","slug":"bryce-james-nil-valuation-prove-just-how-much-basketball-landscape-has-changed","status":"publish","type":"post","link":"https:\/\/sports7.us\/news\/bryce-james-nil-valuation-prove-just-how-much-basketball-landscape-has-changed\/","title":{"rendered":"Bryce James and His $1.2 Million NIL Valuation Prove Just How Much the Basketball Landscape Has Changed"},"content":{"rendered":"\n<p>While he's still a bit removed from (potentially) becoming an <a href=\"https:\/\/sports7.us\/tag\/nba-players\/\">NBA player<\/a>, Bryce James is already in a position that most people would only dream of. As LeBron James' youngest son, the teenager already has access to generational, but his last name also means he can start earning his own money. In fact, the teenager already has a $1.2 million name, image, and likeness (NIL).<\/p>\n\n\n\n<p>And while it's easy to gawk at that dollar amount and call it a day, we're going to take things a step further. By looking at James' NIL valuation and the chatter around the NBA's one-and-done rule, we can see just how the basketball landscape has changed (and why things will only continue to evolve.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bryce-james-can-already-command-over-1-million-in-nil-money\">Bryce James can already command over $1 million in NIL money<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bryce James OFFICIAL Sophomore Season Mixtape | The 6&#039;6 SHARP SHOOTER of The James Family\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tjnL6FT0aok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Whether you like it or not, professional sports have become a big-time business. These days, though, the cash can start flowing before you even enter the league.<\/p>\n\n\n\n<p>While there was a time when earning money would destroy your NCAA eligibility, athletes are now allowed to cash in on their name, image, and likeness, essentially signing endorsement deals. Bryce James may still be in high school, but he's already reaping the rewards of his fame.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/www.on3.com\/nil\/rankings\/player\/nil-100\/\" target=\"_blank\" rel=\"noreferrer noopener\">On3 NIL 100<\/a>, the teenager's name, image, and likeness are worth an estimated $1.2 million. While that might not sound like much, especially when you consider his famous father's NBA earnings, it's rather impressive when you consider the context. Bryce sits 18th on the list, standing tall above college athletes. Given that his star &#8212; and his social media following &#8212; will only increase as he gets older, it's safe to assume his bottom line will also swell.<\/p>\n\n\n\n<p>For context, the top spot in On3's ranking belongs to Bryce's older brother, <a href=\"https:\/\/sports7.us\/bronny-james-earns-more-double-arch-manning-earns-nil-money\/\">Bronny James<\/a>. His name, image, and likeness are worth an estimated $6.8 million before playing a single NCAA game. It's not unreasonable to imagine Bryce reaching those levels, especially as he steps further into the limelight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">That money, for better or worse, changes the basketball landscape <\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NIL: the revolution in US college sports | FT Scoreboard\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7uve_G3fag0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>At this point, NIL money isn't <em>that<\/em> new. We've gotten plenty of think pieces, interviews, and hot takes about how that compensation is, depending on your perspective, either a good or bad thing. It is undeniable, however, that the sports landscape has changed.<\/p>\n\n\n\n<p>Let's use Bryce James' potential NIL income to consider one aspect of the NBA: its infamous one-and-done rule, which says players have to be a year removed from high school to enter the Association.<\/p>\n\n\n\n<p>There was a time when it looked like that rule was bound for the scrap heap. Every summer, we'd hear talk about how it was unfair and denied capable players a chance of turning pro. Adam Silver even suggested that the one-and-done era would come to an end sooner rather than later (h\/t <a href=\"https:\/\/www.washingtonpost.com\/sports\/2019\/05\/09\/nba-commissioner-adam-silver-days-one-and-done-players-will-be-over-soon\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Washington Post<\/a>).<\/p>\n\n\n\n<p>That chatter, however, has gone silent. Players still can't enter the Association straight from high school; if you felt like the rule was forcing them to attend college and keep NCAA basketball alive, that hasn't changed. So what is different? NIL money.<\/p>\n\n\n\n<p>There was a time when earning more than $1 million in a single season was unthinkable. Now, you can do that before even entering the collegiate ranks.<\/p>\n\n\n\n<p>If players can cash in during their year in college, it's a bit more palatable to spend a year between high school and the NBA. <a href=\"https:\/\/sports7.us\/bronny-james-needs-to-step-up-nba-salary-to-match-his-current-earnings\/\">In extreme cases, like Bronny's<\/a>, you could even take home more in NIL money than you would in rookie salary. (The rise of alternative pathways like the G-League Ignite has also changed things, but that also boils down to providing athletes with compensation for their services.)<\/p>\n\n\n\n<p>Beyond that, you can trace out all sorts of hypotheticals related to player power. At the NCAA level, maybe fringe-level athletes will prefer to be a big fish in a smaller pond rather than playing a smaller role at a power school. In the early days of their professional careers, perhaps players will be more willing to be on themselves in contractual stand-offs; it's easier to take a risk, after all, when you banked several million dollars during your high school and college days.<\/p>\n\n\n\n<p>That's not to say that the power will shift completely away from the NBA, though. Beyond the prestige of the league &#8212; every player wants to make it to the Association and prove their abilities there &#8212; the money will also continue to scale on that side of things. As broadcast deals get larger, the players will also take home larger pieces of the pie.<\/p>\n\n\n\n<p>So, what does the future hold exactly? At this point, there's no way to know. Bryce James and his NIL valuation, however, do prove that we're in an entirely new era.<\/p>\n\n\n\n<p>Money, like it or not, changes everything.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bryce James may only be a high school athlete, but he's already capable of cashing in on his famous name.<\/p>\n","protected":false},"author":117,"featured_media":1572534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[86460],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bryce James and His $1.2 Million NIL Valuation Underscore a Big Change - Sports7<\/title>\n<meta name=\"description\" content=\"Remember when it was a big deal for NBA players to make $1 million? Well, Bryce James can do that as a high school athlete.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sports7.us\/news\/bryce-james-nil-valuation-prove-just-how-much-basketball-landscape-has-changed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bryce James and His $1.2 Million NIL Valuation Underscore a Big Change - Sports7\" \/>\n<meta property=\"og:description\" content=\"Remember when it was a big deal for NBA players to make $1 million? Well, Bryce James can do that as a high school athlete.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sports7.us\/news\/bryce-james-nil-valuation-prove-just-how-much-basketball-landscape-has-changed\/\" \/>\n<meta property=\"og:site_name\" content=\"Sports7\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-25T15:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-25T15:39:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sports7.us\/wp-content\/uploads\/2023\/06\/Bryce-James.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"834\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Kozlowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JoeKozlowski_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Kozlowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sports7.us\/news\/bryce-james-nil-valuation-prove-just-how-much-basketball-landscape-has-changed\/\",\"url\":\"https:\/\/sports7.us\/news\/bryce-james-nil-valuation-prove-just-how-much-basketball-landscape-has-changed\/\",\"name\":\"Bryce James and His $1.2 Million NIL Valuation Underscore a Big Change - Sports7\",\"isPartOf\":{\"@id\":\"https:\/\/sports7.us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sports7.us\/news\/bryce-james-nil-valuation-prove-just-how-much-basketball-landscape-has-changed\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sports7.us\/news\/bryce-james-nil-valuation-prove-just-how-much-basketball-landscape-has-changed\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sports7.us\/wp-content\/uploads\/2023\/06\/Bryce-James.jpg\",\"datePublished\":\"2023-06-25T15:39:00+00:00\",\"dateModified\":\"2023-06-25T15:39:17+00:00\",\"author\":{\"@id\":\"https:\/\/sports7.us\/#\/schema\/person\/54fa4083caedd42dabe199fbc16f92a2\"},\"description\":\"Remember when it was a big deal for NBA players to make $1 million? 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He covers the NBA and soccer for Sports7, with specialties in legacy NBA players such as Michael Jordan and Premier League club Arsenal. Off the clock, he's a Kansas City Chiefs fan and a hockey goalie. Growing up loving Shaquille O'Neal and reading everything he could about the great big men throughout NBA history \u2014 likely because he was still tall enough, at least relative to his peers, to play center \u2014 he's continued to love learning about and exploring the historical and story-based sides of the basketball archives. As for Arsenal, Joe spent a year living in London and latched onto the local support of the club. He's barely missed a match since, loving Arsene Wenger, enduring the Banter Era, and following along through rebuilds. The Premier League interest developed into a passionate following of the Champions League, Europe's big five league, and international soccer as a whole when played at the highest level. Regardless of the sport, Joe is captivated by the stories of athletes beyond the box scores and how they push the envelope \u2014 both in terms of what we think a human is capable of accomplishing and how they find new competitive tactics to win.\",\"sameAs\":[\"\",\"JoeKozlowski_\",\"\",\"\",\"\"],\"jobTitle\":\"Joe Kozlowski | Sports7 Writer\",\"email\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bryce James and His $1.2 Million NIL Valuation Underscore a Big Change - Sports7","description":"Remember when it was a big deal for NBA players to make $1 million? 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He covers the NBA and soccer for Sports7, with specialties in legacy NBA players such as Michael Jordan and Premier League club Arsenal. Off the clock, he's a Kansas City Chiefs fan and a hockey goalie. Growing up loving Shaquille O'Neal and reading everything he could about the great big men throughout NBA history \u2014 likely because he was still tall enough, at least relative to his peers, to play center \u2014 he's continued to love learning about and exploring the historical and story-based sides of the basketball archives. As for Arsenal, Joe spent a year living in London and latched onto the local support of the club. He's barely missed a match since, loving Arsene Wenger, enduring the Banter Era, and following along through rebuilds. The Premier League interest developed into a passionate following of the Champions League, Europe's big five league, and international soccer as a whole when played at the highest level. 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