{"id":1576429,"date":"2023-08-29T19:45:00","date_gmt":"2023-08-29T23:45:00","guid":{"rendered":"https:\/\/sports7.us\/?p=1576429"},"modified":"2023-08-29T19:45:05","modified_gmt":"2023-08-29T23:45:05","slug":"tag-heuer-formula-1-watchmakers-longstanding-roots-motorsports","status":"publish","type":"post","link":"https:\/\/sports7.us\/news\/tag-heuer-formula-1-watchmakers-longstanding-roots-motorsports\/","title":{"rendered":"Tag Heuer Formula 1: The Watchmakers' Longstanding Roots in Motorsports"},"content":{"rendered":"\n
The culture of Formula 1<\/a> racing often caters to an upper-class demographic. A prime example is the motorsport's longstanding business relationship with the Swiss luxury watchmaker TAG Heuer. The partnership goes back decades, with the brand sponsoring some of history's best F1 teams and drivers. <\/p>\n\n\n\n As Formula 1 has grown into a globally recognized phenomenon<\/a>, other premium watch companies have joined in to sponsor notable drivers.\u00a0<\/p>\n\n\n\n TAG Heuer's impact on motor racing started on a purely functional basis. The company created several dashboard timers and stopwatches that were used to keep time during racing events in the 1960s. As Medium<\/a> explains, they began to sponsor teams and drivers a few years later.\u00a0<\/p>\n\n\n\nTAG Heuer Formula 1<\/h2>\n\n\n\n