{"id":1583484,"date":"2024-06-08T10:44:11","date_gmt":"2024-06-08T14:44:11","guid":{"rendered":"https:\/\/sports7.us\/?p=1583484"},"modified":"2024-06-08T10:52:47","modified_gmt":"2024-06-08T14:52:47","slug":"nba-finals-game-1-viewership-drops-to-three-year-low","status":"publish","type":"post","link":"https:\/\/sports7.us\/news\/nba-finals-game-1-viewership-drops-to-three-year-low\/","title":{"rendered":"NBA Finals Game 1 Viewership Drops to Three-Year Low"},"content":{"rendered":"<p>Game 1 of the 2024 NBA Finals between the Dallas Mavericks and Boston Celtics was anything but exciting for fans, as viewership dropped to a three-year low. The Celtics pounded Dallas 107-89 at TD Garden, and viewers did not stick around for the second half in the hope of a Mavs comeback.<\/p>\n<h2>2024 NBA Finals' Game 1 averaged a 5.7 rating and 10.99 million viewers on ABC<\/h2>\n<p>According to Sports Media Watch, Thursday night's Game 1 matchup averaged a 5.7 rating and 10.99 million viewers on ABC (11.04 million including 43,000 on ESPN Deportes).<\/p>\n<p>It topped only the two COVID-era series of 2020 (Heat-Lakers: 4.1, 7.69M) and 2021 (Bucks-Suns: 4.5, 8.70M) as the least-watched Game 1 of the Finals since 2007.<\/p>\n<p>Boston went up by 10 points late in the first quarter and only didn\u2019t lead by double digits for about a minute of the entire last three quarter. This was a contributing factor for the lack of viewership.<\/p>\n<p>The audience for Game 1 peaked in the 9:15 p.m. ET quarter-hour with 12.11 million viewers and continued declining the rest of the night. The NBA Finals opener finished with just 9.01 million viewers in the final 10:45 p.m. ET quarter-hour.<\/p>\n<p>However, at least it outperformed the opener of the 2020 (7.69 million) and 2021 (8.70 million) Finals matchups. Also, viewership for the NBA Finals opener shattered one network record.<\/p>\n<h2 data-slotid=\"content_btf\">Finals opener delivered the largest Game 1 audience share on ABC<\/h2>\n<p data-slotid=\"content_btf\">Per Nielsen, the Celtics' 18-point victory over the Mavericks delivered the largest Game 1 audience share ever on ABC with 20.3 percent, quadrupling the viewership of the closest competition on television.<\/p>\n<p data-slotid=\"content_btf\">The audience share in the coveted 18-34 demographic \u2013 49.6 percent \u2013 is the largest ever for an NBA Finals Game 1 on ABC. It seems both Millennials and Generation Z could be more interested in this series.<\/p>\n<p data-slotid=\"content_btf\">Moreover, in the 77 NBA Finals that have been played, 70.1% of the champions have won the series opener. The Celtics have a 66.4% chance of taking a 2-0 series lead at TD Garden, according to ESPN\u2019s Basketball Power Index.<\/p>\n<p data-slotid=\"content_btf\">Dallas is now 1-5 against the C's in its last six meetings. The Mavericks haven\u2019t beaten Boston in over two years \u2014 last doing so at TD Garden on March 13, 2022.<\/p>\n<p data-slotid=\"content_btf\">Game 2 of the 2024 NBA Finals airs on Sunday, June 9 at 8 p.m. ET on ABC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Game 1 of the 2024 NBA Finals between the Dallas Mavericks and Boston Celtics was anything but exciting for fans, as viewership dropped to a three-year low. The Celtics pounded Dallas 107-89 at TD Garden, and viewers did not stick around for the second half in the hope of a Mavs comeback. 2024 NBA Finals' [&hellip;]<\/p>\n","protected":false},"author":305,"featured_media":1583486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[447483,4814,447464,4837,447423,447475,91,447482,447424],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBA Finals Game 1 Viewership Drops to Three-Year Low<\/title>\n<meta name=\"description\" content=\"Game 1 of the 2024 NBA Finals between the Dallas Mavericks and Boston Celtics was anything but exciting for fans, as viewership dropped to...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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